National Spritz Day (August 1) may not be a statutory holiday, but Canadians can celebrate in style thanks to Aperol, the iconic orange bittersweet aperitif at the heart of the beloved Aperol Spritz.
To say the Aperol Spritz has exploded in popularity in recent years would be an understatement. According to Drinks International (DI), its status as a best-seller has been in the works since 2017, when it was ranked the 22nd best-selling cocktail in the world. It cracked DI’s top ten list in 2019 and has remained there in every ranking since!
In Canada, Aperol has seen staggering growth in the last five years, growing an eye-popping 292 per cent. Despite the enormous industry-wide challenge presented by COVID-19 in 2020, Aperol was able to grow its off-premise sales by 31 per cent.
Master the perfect pour with NEW mini bottles If you’ve ever struggled to strike the right balance when making your Aperol Spritz, fear no more: Aperol has just launched a convenient 375 mL size, with the perfect amount for a round of delicious cocktails. Ideal to bring the Aperol Spritz to a friend, the soon-to-be-launched Spritz Kit contains a bottle of Aperol and a perfectly matched bottle of Prosecco to complete your cocktails.
Andiamo… to Veneto! Next summer, Aperol will send two lucky individuals on an all-expenses-paid trip to Veneto, Italy. For Canadian cocktail lovers, what better way to celebrate National Spritz Day than entering for a chance to visit the very region where the Aperol Spritz was born? For more info and to enter visit the contest page.
For the perfect Aperol Spritz recipe, click here.