Art & Culture

New documentary film offers a look inside Dior’s world of perfume

Nose, The Most Secret Job in the World follows Dior perfumer François Demachy for two years as he searches the globe for the finest raw materials of fragrance.
A new documentary exploring the world of perfume creation at Dior is available on AppleTV and Amazon Prime on February 22, 2021.

For the first time in a documentary, the prestigious House of Dior opened its doors to reveal the wonders of perfume creation.

Travelers at heart and film directors Arthur de Kersauson and Clément Beauvais followed Dior perfumer François Demachy for two years and across more than 14 countries, from Grasse to the other side of the world, as he searched for inspiration and the most precious raw materials from which to create his fragrances.

For two years, the documentary team followed François Demachy, one of the greatest noses in global perfumery, whose fragrance creations are the result of a mysterious artistic inspiration, and a craft that is both precious and largely unknown.

With the Dior perfumer-creator as their guide, directors Arthur de Kersauson and Clément Beauvais sought to uncover the mystery of how exceptional fragrances are produced. From Grasse to Nosy Be, via the island of Sulawesi and the coastlines of Ireland, they entered the secret world of a fascinating profession.

A world of beauty and aromas was revealed to them, peopled with flowers and exceptional raw materials, passionate men and women, and extraordinary landscapes. Patiently, they captured the slow time, the expert techniques, the smiles and silences, the moments of solitary creation and the collective synergy that presides over the birth of exceptional perfumes.

From the May roses of Grasse to Calabrian bergamot, via Indonesian patchouli and Sri Lankan sandalwood, Nose is a journey during which we discover the protected small industries and the unique regions that continue to live on, thanks to the support of a house that wants to give its perfumes the finest raw materials. Along the way, we cross paths with those who cultivate these natural wonders, helping precious craftsmanship and traditional expertise endure.

Poetic, rich and diverse, Nose takes us on a sensorial journey, showing us that a great perfume possesses a history and a soul.

Nose, The Most Secret Job in the World is available starting February 22 on Amazon Prime and AppleTV. Watch the official trailer below.

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