Today KitchenAid revealed it’s 2021 Colour of the Year: Honey.
A warm and rich hue with a golden-orange undertone, the new colour radiates positivity and warmth. Available today for small appliances including the iconic Artisan Stand Mixer and K400 Blender, Honey serves as an invitation to experience the sweetness that is born from coming together even when it is necessary to stay apart. When developing this gorgeous new colour, the brand wanted to tap into an increased consumer desire for maintaining connections with loved ones during the pandemic. In a time when this has become a more complex undertaking, Honey is an invitation to come together to foster connections and let sweetness shine through.
“For KitchenAid, it has become increasingly evident that the warmth of humanity is paramount,” says Jon Bellante, KitchenAid global marketing director. “Honey isn’t just a product we use in recipes around the globe; it’s an invitation to connect and a reminder of the joy that comes from collaboration. Through the colour Honey, KitchenAid offers everyone a new way to bond over making while bringing an extra touch of warmth directly to their countertops.”
With the annual KitchenAid Colour of the Year, the brand aims to spark inspiration in the kitchen, which first began when KitchenAid launched colour products in 1955. Today, Colour of the Year allows the brand to dissect, interpret and most importantly, preserve the trends and cultural leanings of a unique moment in time through the power of colour. “Over the past year, we’ve seen the world’s communal instinct to unite for the collective good increase,” says Jessica McConnell, director, Whirlpool Colour, Finish & Material Design. “At the same time, we’ve witnessed warm, rich hues dominate across interiors and fashion alike. With Honey, KitchenAid marries the sweetness of togetherness with a golden-orange shade consumers are already naturally gravitating towards. ”