by HOLLY CRAWFORD
If you haven’t heard of Volition Beauty, you’re missing one of the hottest trends in product development: crowd-sourcing. Volition empowers real people to create beauty products by pairing innovators with labs and chemists to create high-quality and effective products and bring them to the consumer.
Recently made available in Canada via Sephora, their newest product, Strawberry-C Brightening Serum, is inspired by an innovator who was making face masks at home. The brightening serum is packed with a high concentrate of strawberry-derived vitamin C for radiance, hydration and even-toned skin. Other key ingredients include Kakadu Plum to reinforce luminosity and reduce redness and Sodium Hyaluronate to promote elasticity and replenish moisture.