Now global—but launched in Canada—intimates and apparel brand Knix just released a new collaboration with one of New York’s most established and incredibly authentic fashion designers: Betsey Johnson. A North American icon, Johnson has left a mark on the fashion world with her bold and punk rock-inspired designs.
The playful and iconic prints in this collection are representative of an incredible gateway into Johnson’s fantasy world, with the comfort and reliability of Knix.
“I’m nuts for Knix! I’ve never had so much fun collaborating with a design team who understands Betsey Johnson while being able to create pieces that I, myself, want to live in everyday. From the tiniest bikini brief, to comfy cozy PJs and sexy slip dresses—my Knix collection is a complete wardrobe. Wear it under, wear it over. Inside or outside. Simple as that, all you need is Betsey Johnson X Knix to have a little fun this season,” says Johnson.
To accompany the collection’s incredibly unique prints, AR integration with the use of filters is available on Knix’s Instagram channel to give customers the opportunity to bring the world of Betsey Johnson to life. The filters are inspired by the four prints of the collection: Pink Rose Fête, Pretty Kitty, Flutter By and Flower Flourish.
More about Knix
Through innovative products and a community-first approach, Knix is on a mission to empower people everywhere to live unapologetically free. Every product, campaign and image that Knix puts into the world is tied to this mission that has been embedded in the company’s DNA since day one. Founded in 2013, by Canadian entrepreneur Joanna Griffiths, Knix is one of the fastest growing DTC brands in North America and is globally recognized as an innovator and disrupter within the apparel space.