Beauty

Canadian clean cosmetic brand Bite Beauty launches liquid eyeliner

Canadian clean beauty brand BITE just launched their first liquid eyeliner. It follows the launch of their first mascara earlier this month.

If you’re a fan of Canadian beauty brand BITE Beauty, meet the latest addition to their roster of clean cosmetics: Upswing Extreme Longwear Liquid Eyeliner.

This is BITE’s first eyeliner and expansion in the clean eye category following the launch of Upswing Full-Volume Mascara earlier this month. Upswing Eyeliner claims a stress-free liner experience with extreme performance, easy application, jet black payoff, and clean ingredients.

It’s formulated with a clean, vegan formula that won’t irritate skin, and contains no formaldehyde-releasing agents. Upswing Eyeliner is also powered by superfood ingredients including passionflower extract, nourishing the liner while helping it be smudge-resistant, transfer-resistant, and fade-resistant; and fruit-derived pectin, a gelling agent that allows colour to lay down evenly and smoothly for an easy glide.

Ultra-pigmented and precise, this high-performance, 12-hour longwear liquid eyeliner has an ultra-fine felt tip to deposit just the right amount of product for a solid, super-pigmented black colour payoff in just one swipe.

All BITE Beauty formulas are clean, vegan, cruelty-free and gluten-free. BITE Beauty launched in 2011 and was acquired in 2014 by KENDO, LVMH’s beauty brand incubator. bitebeauty.com

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