Beauty In Brief

Crowd-sourced cosmetics

IF YOU HAVEN’T HEARD of Volition Beauty, you’re missing one of the hottest trends in product development – crowd-sourcing.

If you haven’t heard of Volition Beauty, you’re missing one of the hottest trends in product development – crowd-sourcing. Volition empowers real people to create beauty products by pairing innovators with labs and chemists to create high-quality and effective products and bring them to the consumer.

Recently made available in Canada via Sephora, their newest product, Strawberry-C Brightening Serum, is inspired by an innovator who was making face masks at home. The brightening serum is packed with a high concentrate of strawberry-derived vitamin C for radiance, hydration and even-toned skin. Other key ingredients include Kakadu Plum to reinforce luminosity and reduce redness and Sodium Hyaluronate to promote elasticity and replenish moisture.

$60; sephora.com 

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